

Joe Rogan's controversial podcast on Spotify has been accused of spreading Covid-19 misinformation. He has discouraged vaccination in young people and promoted the off-label use of the anti-parasitic drug Ivermectin to treat the virus. Rogan, 54, whose show is the platform's most popular, is widely accused of peddling conspiracy theories. His challenge followed a demand from hundreds of medical professionals that the streaming service prevent Rogan from promoting "several falsehoods about Covid-19 vaccines," which they said is creating "a sociological issue of devastating proportions." "I realised I could not continue to support Spotify's life-threatening misinformation to the music-loving public," Young said in an open letter. Young, 76, a polio survivor, sent an ultimatum to the Swedish streaming service this week, demanding that it remove his music from the platform unless it dropped The Joe Rogan Experience podcast. As state and local authorities lift lockdowns, the audience is likely to rebound as people listen to podcasts during their commuting times.Singer and songwriter Joni Mitchell is showing support for fellow musician Neil Young by removing all her music from Spotify, after Young left the streaming platform in protest against podcaster Joe Rogan. audience grew 16% to 104 million consumers this year as more people streamed audio on smartphones, smart speakers and in-car infotainment systems, according to an annual study by Edison Research and Triton Digital. However, the coronavirus pandemic has had a negative effect on Spotify as housebound consumers shift their media consumption to other digital platforms, per a Raymond James analyst cited by Barron's. Spotify's investments in podcasting aim to better monetize the popular audio format, whose U.S.

Spotify also acquired the podcast production platform Anchor, and snapped up narrative-focused podcast studio Parcast for $56 million in 2019. That acquisition followed the purchase of Gimlet Media, which produces popular titles like "Homecoming" and "Reply All," for a reported $230 million a year earlier. Spotify in February agreed to buy The Ringer, the publisher focused on podcasts around sports and pop culture, for a reported $250 million. In addition to licensing shows like "The Joe Rogan Experience," the company has been an aggressive acquirer of podcast producers.
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Spotify, which had 286 million monthly active users worldwide by the end of Q1, has rapidly expanded its exclusive podcast lineup to differentiate its service from rivals like Apple Music, Amazon Music, iHeartRadio, Pandora and Google's YouTube Music. Rogan last year earned $30 million from the podcast, Forbes estimated. Rogan's channel on YouTube, which shares clips and episodes of the program, has 8.4 million subscribers and generated 100 million streams in March alone, per data cited by Ad Age. podcast on Apple Podcasts after "Call Her Daddy" from Barstool Sports, per researcher Podcast Insight. "The Joe Rogan Experience" is the second-most popular U.S. The show's current sponsors include 23andMe, Dollar Shave Club and ZipRecruiter, the Journal reported.įor Spotify, the deal adds one of the most popular podcasts in the world to its lineup of programming. Rogan's podcast currently only serves pre-roll ads, but Spotify intends to add mid-roll inserts, Ad Age reported. Spotify in September will start selling ads for the podcast in a collaboration with Public Media Marketing (PMM), which has a long history of representing the show. Spotify's deal to carry "The Joe Rogan Experience" likely will help to expand the audio streaming platform's audience, giving mobile marketers broader reach for their advertising including host-read inserts. After the September debut, all prior episodes of "The Joe Rogan Experience" will be exclusive to Spotify by the end of the year, per Spotify.
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